Mavericks, Inc. has jointly developed and officially released DDDAI Studio, an advertising production support system with built-in generative AI that runs in an on-premises environment. The system was built together with Daiko WEDO Inc., an advertising production company. DDDAI Studio is designed to streamline asset creation and the proposal process at advertising production sites, and to significantly widen the range of creative expression available to teams.
Background of the development
Generative AI has drawn attention in the advertising industry as a new means of expression. At the same time, creative teams have run into clear obstacles: generating the intended visual reliably, producing multiple asset variations efficiently, and securing the level of control and practicality that day-to-day work demands.
DDDAI Studio is an in-house advertising production support system powered by generative AI. It was developed to cut the labor and cost of the comp production, photo shooting, and CG production stages by a wide margin while maintaining quality. That makes it possible to put forward a broader set of proposals, and to do so quickly.
Why the system matters and what it delivers
Starting with DDDAI Studio, Mavericks embeds generative AI into on-premises environments through system development, and delivers the following value.
1. Using generative AI for real work inside a secure environment
Confidential company and client data and unreleased assets never leave the organization. Running the AI system on-premises keeps the risk of information leakage to a minimum, so the approach suits not only the advertising industry but also industries under strict legal regulation.
2. Managing team assets so that every production activity becomes a data asset
Advertising creatives, data from the production process, and AI-generated images and assets are all managed in one place within the system.
Building up creative production knowledge and assets at the organizational level contributes to more efficient production work and to consistent quality in what is delivered.
3. Differentiation through proprietary AI models
Drawing on proprietary AI models and system development capability, including NoLang, teams can apply AI in a way that is optimized for each company’s operations and advertising production workflow. This covers fine-grained tuning and advanced customization that cloud services cannot provide.
4. Turning creative work into assets and databases to establish a competitive edge
Advertising creatives, and information and data from company activities as a whole, accumulate inside the system as assets. Turning past work and AI generation results into a database converts knowledge into competitive strength and sustains differentiation over time.
Three main features of DDDAI Studio
1. Generating a specified scene with the same person
Simply entering a face photo along with a composition draft reproduces the intended image with high accuracy. The system supports visual generation with the composition, expression, and pose you intended, without altering the subject’s face or features.
2. Pose-controlled generation with the same person
A tunable mechanism makes it possible to render the same person naturally in a wide range of poses, such as raising a hand, reading a book, or sleeping.
3. Background replacement
Even when the background is changed to match the scene, the face, pose, and atmosphere are preserved. This flexibly accommodates the growing variety of advertising scenes and allows variations to be produced from a single visual.
