Video Generation AI NoLang Passes 80 Business Customers Across Industries

Mavericks, Inc., the Japanese developer of the video generation AI service NoLang, announced that more than 80 companies and organizations have adopted the NoLang Business plan. NoLang turns existing material such as PDF or PowerPoint documents into a finished video in a few dozen seconds, with no editing work required from the user.

Japan’s video market is expanding quickly, and NoLang has grown with it on two strengths: anyone can produce a high-quality video in-house without specialist skills, and the service is backed by ISMS certification for security. Adoption now spans manufacturing, finance, education and local government. Passing 80 organizations shows that, as demand for business video keeps rising, NoLang is treated as a practical solution regardless of industry or company size.

What is the video generation AI NoLang?

NoLang is a video generation AI service. Give it an existing PDF or PowerPoint document, a link to a web page, or plain text, and the AI analyzes the content, writes the narration script, then composes and edits the footage, finishing a video in a few dozen seconds. It ships with over 100 stock avatars and more than 300 voices, plus custom avatar creation and voice cloning, so anyone can produce a polished video without video editing skills.

NoLang is used for internal training and how-to videos, IR and earnings presentations, vertical short videos for social media, and recruiting and PR content. Traditional production ran to several hundred thousand yen in outsourcing fees and several weeks of lead time; NoLang covers the same ground in minutes to tens of minutes. It also offers capabilities that comparable services do not, including automatic vertical video optimized for TikTok and YouTube Shorts, and support for using a company’s own characters (IP) in Live2D or PSD format directly in a video.

How business video is growing, and why companies choose NoLang

The spread of video in business

Companies now use video across every area, from advertising and marketing to internal operations. On the external communication side, Japan’s video advertising market reached 724.9 billion yen in 2024, 115.9% of the previous year, and is forecast to grow to 1,147.1 billion yen by 2028¹. Vertical video advertising jumped to 171.1% year on year, so short-form communication through TikTok and YouTube Shorts is no longer limited to a handful of early adopters.².

The same shift is happening inside the organization. A J-Stream report on internal video use found that “education and training” was the most common purpose at 45.7%, followed by “work manuals” at 42.1%³, which places video at the center of skills development and process standardization. The B2B e-learning market in Japan also kept growing, reaching 123.2 billion yen in fiscal 2024, up 7.8% year on year, and further expansion is expected as human capital management draws more attention⁴.

The hard problems in making videos

Demand is rising fast, but many companies run into a wall in production. Outsourcing costs several hundred thousand yen and several weeks per video. A survey of 150 corporate staff found that roughly 80% of companies with outsourcing experience had run into problems such as work that missed the quality bar, missed deadlines, or budget overruns⁵. Producing in-house is not simple either, since it demands editing skills and equipment, and the workload falls on one person. The dilemma of wanting to use video but being unable to produce it at volume has held many companies back.

Why companies choose NoLang

NoLang removes these obstacles and supports business video use directly. Beyond letting anyone finish a video within minutes without specialist knowledge, it answers the requirements specific to corporate buyers. Log management for internal controls, a design that uses only copyright-cleared assets, and flexible account management for team operation are rated highly by companies that take compliance and security seriously.

On information security, NoLang holds ISO/IEC 27001 (ISMS) international certification, and adoption is progressing in finance, healthcare and manufacturing, where the handling of confidential business data is held to strict standards. Customers span IT, advertising, manufacturing, retail, education, finance and local government, and range from large listed companies to startups and small and midsize businesses.

NoLang case studies

Hatsukaichi City, Hiroshima Prefecture

Complex and hard-to-follow public administration information is turned into video with NoLang. The city has started delivering information to residents in an easy-to-understand form through its website.

17LIVE Inc.

The company combines its own characters with NoLang to produce videos. Presenting corporate information in an approachable way strengthens its branding.

Writeup Co., Ltd.

The company produces videos that explain practical information clearly. It has widened its contact points with new customers while raising its perceived expertise and credibility.

What the Business plan offers

Business customers can sign up for the unlimited plan. The unlimited plan⁶ has three characteristics that push corporate video use forward.

1. Unlimited video creation

Videos for training, sales, PR and every other business situation can be created without a cap on the number of videos⁷. Videos that were previously held back by cost or resource concerns can now be made as often as needed.

2. AI image generation and avatar videos included

Original images can be generated by AI, and videos can include avatars. This covers a wide range of needs, such as training videos that do not require anyone to appear on camera, and sales videos that do not depend on a specific presenter.

3. Free reassignment of accounts

Accounts can be reassigned freely to match staff transfers or project-based use. This supports flexible operation across departments and teams, so several people can share the service with confidence.

What comes next

Mavericks, Inc. treats passing 80 organizations as one milestone on the way and aims to widen adoption further. The next targets in sight are 100 and then 200 organizations, and the company also plans to expand beyond Japan to overseas customers, strengthening multilingual support and developing features for a global user base.