Mavericks, Inc., the Japanese company behind the video generation AI product NoLang, which has passed 150,000 registered users, has strengthened a solution for the e-commerce and retail industries that generates UGC-style videos and product introduction videos fully automatically from product and review information. The solution lets brands use original AI avatars based on their own characters or on real members of staff, so the videos carry a brand identity that uniform AI video usually cannot deliver. No specialist skills are required, and each video costs as little as a few tens of yen, so companies can improve time on site, lift conversion rates, and extend into cross-border e-commerce through multilingual output in a single workflow.
NoLang generates UGC-style and product introduction videos fully automatically, with original avatars for brand-specific messaging
NoLang is a video generation AI service that produces a video in as little as a few seconds from text, PDF or PPTX documents, a website URL, or image, audio and video files. Mavericks states that it was the first such service in Japan based on its own research. Since its release in July 2024 it has passed 150,000 registered users and has been adopted by more than 60 companies, making it one of the largest generative AI products originating in Japan as of December 2025. With this update, e-commerce operators only have to upload the text, images and documents they already hold for a product, and NoLang instantly generates a high-quality video that conveys the product’s appeal. The main characteristic of the solution is that full automation is combined with the freedom to cast an original avatar as the face of the company. The avatar feature builds a moving in-video avatar from a single selfie or a single character illustration, so a corporate mascot or a real avatar that closely resembles an actual store manager or buyer can narrate the video. This addresses the uniform content and design that video generation AI has often produced. Because a character unique to each company presents the products, memorable and original video content can be produced at volume without specialist skills.
Use case 1: Turning text reviews into UGC-style videos narrated by an AI avatar
Feeding the text reviews already collected on an e-commerce site into NoLang instantly converts them into UGC-style videos in which an approachable AI avatar speaks the customer’s impressions. Now that watching video is part of daily life, a spoken video format conveys how a product feels in use more intuitively than text alone. With NoLang, companies can create and publish large numbers of credible short videos that combine real customer feedback with an avatar representing the type of person who bought the product, without relying on expensive influencer campaigns. This strengthens social media marketing across a wide product range at a very low cost and supports sales growth for e-commerce operators.
Use case 2: Adding video to product pages to maximize time on site and purchase rates
Product introduction videos created in NoLang from product information or product documents can be embedded in landing pages and product detail pages to improve the buying experience. Information that causes visitors to leave when presented only as text or still images can be understood quickly and in depth once it is turned into video. Websites with video tend to hold visitors longer, and better product understanding translates directly into a higher conversion rate. Because NoLang produces videos at volume, the cost per video drops from a few hundred yen to a few tens of yen, which makes producing a video for every product in the catalog realistic. The finished videos can also be edited and updated without specialist skills, so a change in product information can be reflected in the video immediately.
Use case 3: Removing the English-language barrier for immediate overseas marketing
NoLang’s multilingual support generates English promotional videos directly from Japanese product information. The translation work and the native narrators that overseas video production used to require, along with their cost and effort, are handled entirely by AI. An English variant can be prepared at the same time as the Japanese one, so product explanations for cross-border e-commerce and social media marketing on channels such as Instagram and TikTok can be rolled out quickly without a language barrier. Creating and using anime-style avatars, which are especially popular in overseas markets, raises engagement further. At a few hundred yen down to a few tens of yen per video, the approach also suits low-risk test marketing for overseas audiences.
Outlook
Mavericks, Inc. will continue to develop the NoLang video generation AI and support the shift of customer experience to video in e-commerce and retail. Through more advanced avatar expression and closer integration with e-commerce platforms, the company aims to become the infrastructure that lets businesses of every size take video marketing built on their own strengths and brand character to a global audience.
