Most of the work in a training video happens before anyone records anything: deciding what the viewer must be able to do afterwards, which format fits that, and what each scene says. Get those right and the production route (filming, screen recording, a studio, or generating the video from a deck you already have) becomes a smaller decision than it looks.
This guide is for the person building the video, whether that is an L&D team producing compliance training or a teacher handling the educational video production for a course. It covers the six types, a six-step process, a scene-by-scene script template you can reuse, what each kind of training video software does, what to settle before you ask a studio for a quote, and how to generate a training video with NoLang. If you are still deciding which trainings are worth turning into video, start there and come back.
Try NoLang for FreeWhat a training video is, and the six types
A training video is a video program assigned to employees so they learn a defined skill or rule (onboarding, compliance, product knowledge, safety) and finish it with the same understanding wherever they work.
Training videos sort into six types, and the type decides the equipment, who can build it, and the price.
| Type | Use it for | What makes it work |
|---|---|---|
| ① Slide-based | Compliance, product knowledge, company rules, AI literacy | The deck exists, so the content is written before production starts |
| ② Instructor-led | Messages from leadership, sessions where credibility matters | A named person on camera saying it out loud |
| ③ Demonstration | Machine operation, assembly, inspection, safety | The real motion, hands and workspace |
| ④ Screen recording | Internal systems, SaaS tools, back-office procedures | The actual screen, in the actual order |
| ⑤ Role-play | Customer handling, harassment, negotiation, interviewing | A bad example next to a good one |
| ⑥ Animated | Abstract subjects: bias, ethics, organizational concepts | Diagrams carrying an idea that has no footage |
Most of a company’s training library falls into types ①, ④ and ⑤, where the content is already written down somewhere. Educational videos for a class or an online course sort into the same six rows; a recorded lecture is type ②, and a narrated walk-through of a worked problem sits between types ④ and ⑥.
Maverick-kunPut your own training in one of those six rows before you read on. Everything after this depends on the row you landed in.
How to make a training video in six steps
Making a training video is six steps: set the learning goal, pick the type, write the script, record or generate, review against the source, then publish with a revision rule. Each step ends with something the next person needs, and a project usually stalls where that handover is missing.
| Step | What you decide | What you hand on | Who signs off |
|---|---|---|---|
| 1. Set the goal | Who the viewer is, what they must be able to do afterwards, and how you will check it | A one-sentence learning goal and the check (a question, a task, an observation) | The owner of the subject: HR, legal, IT, operations |
| 2. Pick the type | Which of the six types, and whether it is filmed, recorded or generated | The type and the production route | Whoever runs the training program |
| 3. Write the script | The scenes, what is on screen, what is said, and the source of each claim | A scene-by-scene script | The subject owner checks the facts |
| 4. Record or generate | The take, or the generated draft | A first cut | Whoever produces the video |
| 5. Review | Facts against the source; delivery (pronunciation, captions, pacing) against the script | A list of fixes, each routed to the source or to the edit | The subject owner for facts, the producer for delivery |
| 6. Publish | Where it is hosted, who owns it, and what event forces a revision | The published video and a written revision trigger | Whoever runs the training program |
Step 1 is where most builds go wrong. “Raise awareness of information security” is not a learning goal; “a new joiner can tell which files may leave the company network” is. The next section turns that into a sentence you can write for any training.
Step 3 is where the schedule goes. Even with no camera involved, a 2010 Chapman Alliance survey of 249 organizations put 43 hours of development behind one hour of instructor-led training on an average project, and most of that is design and writing. The script template below is there to shorten step 3.
Step 5 splits into two checks because the two reviewers catch different things. The subject owner spots a rule stated wrongly and misses a mispronounced product name; the producer catches the reverse. Each fix goes back to where it came from: a wrong fact to the source document, a delivery problem to the edit.
Step 6 is the one teams skip. Video pays off where the same content is taught repeatedly to different people, so the return arrives on the second and third run, and a video that still states the rule that changed in April is worse than no video. Name the host, the owner and the revision trigger (a policy update, a new product version, a law change) before the video ships.
Plan the video from what the learner must do
This is the instructional design step, and it is shorter than it sounds. The type, the length and the way you check understanding all follow from one sentence: what the viewer can do after watching. Teams that skip it tend to pick the format first (“let’s do an animation”) and discover later that the animation cannot show the task people actually get wrong.
Write the learning goal as one sentence
Write the goal so that someone else could watch a colleague and say whether it was met.
After this video, [who] can [do something you can observe] [under what condition or to what standard].
- Too vague: “Understand the harassment policy.” Checkable: “After this video, a team lead can name the two people a report can go to and say what to do when someone raises a concern.”
- Too vague: “Know how to use the booking system.” Checkable: “After this video, front-desk staff can move a booking to another date without calling IT.”
- Too vague: “Raise awareness of phishing.” Checkable: “After this video, any employee can report a suspicious email without clicking anything in it.”
If you cannot say how you would check the goal, the goal is still too vague. The check is part of the plan, not an afterthought: a question to answer, a task to complete in a test account, or a supervisor watching the task once.
Match the goal to a type, a check and a production route
The verb in the goal points to the type, and the type points to how you check it and how the video gets made.
| After the video, the learner can… | Type | How you check it | Production route |
|---|---|---|---|
| Follow a rule or policy correctly | ① Slide-based | A scenario question: “What do you do in this situation?” | Generate from the policy deck, or record narration over the slides |
| Operate a screen in the right order | ④ Screen recording | The learner completes the task in a test account | Record the real screen with dummy data |
| Carry out a physical task safely | ③ Demonstration | A supervisor observes the task with a checklist | Film on site |
| Handle a conversation or a judgement call | ⑤ Role-play | ”What would you say next?” with options | Film two people, or generate the dialogue from a two-speaker script |
| Explain an abstract idea in their own words | ⑥ Animated | A short written or spoken explanation | Generate diagrams from a deck, or commission animation |
| Explain what a leadership announcement changes for their team | ② Instructor-led | A team discussion or a one-line written summary | Film the speaker; an avatar presenter for routine refreshers |
The check lives outside the video. The quiz, the observed task and the completion record belong to your LMS, a form or a supervisor’s checklist; the video tool’s job is the video. If the questions have to sit inside the module, with branching and a score sent back to the LMS, you are building an e-learning module rather than a single video.
One goal per video
When the goal needs two sentences, it is two videos. Short, single-goal videos are easier to find again, and when one rule changes you rebuild one video instead of reopening a 20-minute program. A rule-and-process video with one goal usually needs only a few minutes; a lecture that genuinely needs longer should still be cut at each change of topic.
Educational videos for a class or course
A teacher or instructional designer making videos for a course uses the same plan, with one addition: the video is part of a lesson, not the whole of it. Columbia University’s Center for Teaching and Learning advises instructors to ask first whether video is the best way for students to learn the content, to make short single-concept videos of six minutes or less, and to link each video to an activity such as a short quiz, a reflection or a discussion post. It also suggests scripting at about 130 words per minute (Columbia CTL).
Video production for schools also includes a different job: a school’s admissions or promotional film. That is usually commissioned from a studio, and the checklist in Before you ask a studio for a quote applies to it with only the viewer and the goal changed.
A training video script template you can reuse
A training script is easier to write, check and reuse when every scene has a named job, which makes this a training video template at the script level rather than a visual one. The template below is built for rule and process training, the bulk of most libraries, and it keeps the source of every claim next to the words that make it, so the step 5 review has something to check against.
Settle these before the first scene
- Title: what the viewer will search for later, not an internal project name.
- Viewer: who watches it, and what they already know.
- Learning goal: the one sentence from step 1.
- Length and number of videos: a target runtime, and whether this is one video or part of a series.
- Source material: the policy, deck or procedure the content comes from, with its version or date.
- Subject owner: the person who signs off the facts.
The scene template
| Scene | Job of the scene | On screen | Narration | Source & reviewer |
|---|---|---|---|---|
| 1 | Why it matters | The situation as the viewer will meet it | One or two sentences on what goes wrong without this | Policy section, or the incident that prompted the training |
| 2 | What the viewer will be able to do | The learning goal in plain words | ”By the end of this video, you’ll be able to…” | The goal from step 1 |
| 3–5 | One point per scene | A short heading and the screen, object or document it applies to | The rule, the reason for it, and what to do | The clause or page each point comes from |
| 6 | Common mistake | The wrong way, then the right way | The mistake people actually make, and why it matters | Subject owner confirms it is real |
| 7 | Quick check | A question with its answer revealed after a pause | The question, then the answer and why | Rehearses the check from step 1; the recorded check stays in the LMS or form |
| 8 | What to do next | Where to go, whom to contact | The action, and where to find the full policy | Contact details owned by the subject owner |
The narration column follows a few rules that apply to any route, filmed or generated:
- One message per scene: a scene carrying three rules produces narration that races. Split it.
- Write full spoken sentences: “Report within 24h” is a bullet; “Report the incident to your manager within 24 hours” is what someone should hear.
- Give the reason before the instruction: a rule people understand is one they follow in the situation the video did not cover.
- Write awkward terms the way they should be said: names and abbreviations are read as written, so fixing one in the script fixes it in every version you make afterwards.
- Read it aloud once: anything you stumble over on the page sounds worse in narration.
A filled-in example
Here is the script of the English sample video further down, a two-minute training on reporting a suspicious email, written into the template with a title scene in front. In the video each scene’s heading is also read aloud before its narration. The sample was made as a demonstration rather than for one company, so the last column shows the kind of entry your team would make.
| Scene | Job of the scene | On screen | Narration | Source & reviewer |
|---|---|---|---|---|
| 0 | Title | The title and a two-sentence introduction | How to report a suspicious email. One click on a fake link can expose your account and your company’s data. This video shows what to do the moment an email looks wrong. | — |
| 1 | Why it matters | ”Why reporting matters”; a suspicious message in the inbox | Phishing emails are designed to look routine. When one person reports it early, the security team can warn everyone else who received the same email. | Email security policy, reporting section; IT security lead |
| 2 | What you’ll be able to do | ”After this video”; the suspicious message, opened | You’ll be able to spot three warning signs and report a suspicious email without clicking anything in it. | Learning goal from step 1 |
| 3 | Point 1 | ”Sign 1: The sender doesn’t match”; the display name next to the real sender address | Hover over the sender’s name to see the real address. A display name can say anything. | Policy: checking senders; IT security lead |
| 4 | Point 2 | ”Sign 2: The link goes somewhere else”; a link whose hover preview shows another domain | Hover over a link before you click it. If the address it shows doesn’t match the company the email claims to be from, don’t open it. | Policy: links and attachments; IT security lead |
| 5 | Point 3 | ”Sign 3: It rushes you”; a message threatening to lock the account today | Deadlines, threats to lock your account and unexpected payment requests are pressure tactics. Slow down before you act. | Security awareness notes; IT security lead |
| 6 | Common mistake | ”Common mistake”; the Reply, Forward and Delete buttons | Don’t reply, don’t forward it to colleagues, and don’t delete it before reporting. Replying confirms your address, forwarding spreads it, and deleting removes the evidence. | Helpdesk tickets from past incidents; IT security lead |
| 7 | Quick check | ”Quick check”; a fake IT message asking for a password | An email from IT Support asks you to confirm your password by 5 pm today. What do you do? Don’t click anything. Report it. | Matches the scenario question in the LMS |
| 8 | What to do next | ”What to do next”; a generic Report button | Use the Report button in your email app, or send it to your security team as the policy says. When in doubt, report it: a false alarm costs nothing. | Reporting procedure; IT security lead |
Reusing the template
Keep the jobs, change the content. For the next topic, the scenes and their jobs stay where they are and only the on-screen and narration columns change, which also means reviewers learn where to look. In NoLang the same idea applies to a finished video: a video whose structure works can be used as a template for a different topic, as described in starting from a template.
How each of the six types is produced
Same six steps, six versions of step four. Each subsection gives the three production stages with the equipment named, and whether a team without video experience can build it.
① Slide-based training videos
Slide-based training is the type where the content already exists, because the deck from last year’s session is the script. It suits compliance, product knowledge, internal rules and literacy training.
- Prepare: cut the existing deck to one message per slide and write the narration as full spoken sentences.
- Produce: record narration over the slides, or generate the narrated video from the file. No camera, no studio.
- Finish: add captions, split it into sections, and check numbers and dates against the source deck.
In-house without filming: yes, and this is the type to start with. There is a slide-based sample further down.
② Instructor-led training videos
Instructor-led video works when who is speaking matters as much as what is said.
- Prepare: script the talk, choose the location, and decide the frame: seated or standing, with slides beside the speaker or not.
- Produce: camera on a tripod, a lavalier microphone (never the camera’s built-in mic), two lights, and a slot long enough to absorb retakes.
- Finish: cut the retakes, drop in slide inserts, add captions and lower thirds.
An avatar presenter (an AI-generated presenter shown on screen speaking the narration) reproduces the lecture format with no shoot. Be straight about the trade: in TechSmith’s 2024 viewer study, 87% of viewers said they prefer a real person over an animated character or an AI avatar. So film the message from your CEO, and take the avatar route for the annual security refresher, where the job is accurate delivery; there is an instructor-style sample below.
③ Demonstration training videos
Demonstration video is the one type where filming is genuinely unavoidable, because the information is the physical motion itself. Machine operation, assembly, inspection routines, safety procedures.
- Prepare: get site access, book the equipment and the operator, and agree the safety rules for filming.
- Produce: shoot three angles: wide for context, hand-level for the technique, close-up on the part that matters.
- Finish: slow or freeze the critical moment, label the parts on screen, and narrate why each step is done that way.
The real cost here is rarely the crew; it is stopping a line or fitting the shoot around a shift.
④ Screen-recording training videos
Screen-recording training shows an internal system in the exact order a person will use it, which no screenshot deck ever quite manages. A screen recorder and a basic editor are the only tools involved.
- Prepare: set up a test account with dummy data (never record live customer or employee data) and rehearse the flow once.
- Produce: capture at the resolution people actually work at, moving deliberately and pausing at each decision point.
- Finish: trim the waiting, highlight the click targets, and add narration and captions.
A single interface change invalidates the recording, which makes this the type worst served by outsourcing: a studio revision cycle costs more than the original recording did. Where the goal is a reference opened mid-task, you are making a video manual instead. A screen-recording sample is below.
⑤ Role-play training videos
Role-play training teaches judgement rather than facts, by showing the same situation handled badly and then handled well. Customer complaints, harassment scenarios, interviewing, negotiation.
- Prepare: write the exchange as a two-speaker dialogue, poor version first and corrected version second, with a specific difference between them.
- Produce: cast two people and film the exchange, or have generated speakers perform the dialogue.
- Finish: add a short commentary after each version naming what went wrong and what changed.
Casting colleagues is what kills this type: people are busy and self-conscious on camera. Generating the dialogue from the script removes that blocker, as the role-play sample below shows.
⑥ Animated training videos
Animation earns its cost when the subject has no footage: bias, ethics, organizational concepts, anything that lives in a diagram.
- Prepare: storyboard the sequence and decide what each visual has to make clear.
- Produce: build the diagrams and motion, then time them to the narration rather than the other way around.
- Finish: caption everything, and watch it once at the screen size your staff will use.
Text-and-diagram animation is within reach of generation from a deck; character performance needs an animator’s time. The unconscious bias sample shows the generated end of that range.
What each type costs, and how long it takes
Studios publish rate guides rather than survey data, so read these as asking prices for planning. Two 2026 guides cover the six types between them, Vidico and DMAK Productions, and each row names its source. DMAK puts a single standard video at four to eight weeks, and Vidico gives the same range as a typical lead time when you work with a production company.
| Type | Published rate per finished minute | Building it in-house |
|---|---|---|
| ① Slide-based | Neither guide prices a narrated deck on its own | No filming: deck edit plus script, hours to two days |
| ② Instructor-led | Talking head $2,000–$5,000 (Vidico); $500–$1,500 basic (DMAK) | Half to one shoot day plus edit, or an avatar presenter |
| ③ Demonstration | High-production live action $5,000–$15,000 (Vidico) | Filming unavoidable: a shoot day, site downtime, an edit |
| ④ Screen recording | Screen-capture tutorial $1,000–$3,000 (Vidico) | No filming: test account plus half a day per flow |
| ⑤ Role-play | Professional live action $1,500–$5,000 (DMAK) | From a script; writing the two versions is the work |
| ⑥ Animated | 2D explainer $2,000–$5,000 (Vidico); $2,000–$8,000 (DMAK) | Text and diagrams only: storyboard plus build, days |
- Where the guides disagree: DMAK starts live action at $1,500, Vidico at $5,000. Budget against the wider figure.
- What the low end costs: only Vidico prices it: $26 to $200 in total for a do-it-yourself screen recording, and $25 to $75 per finished minute for AI avatar tools, which it calls the cheapest professional option for internal training.
- Why review rounds move the invoice: Vidico splits a budget into pre-production 25–30%, production 35–40% and post-production 30–40%, and DMAK notes that pre-production, review cycles and instructional design often drive more cost than runtime.
The in-house column is stated in effort rather than dollars, and those hours are planning estimates rather than survey data; the constraint is the time of the person who knows the subject. For rates outside training specifically, what video production costs has the fuller breakdown.
Making a training video from PowerPoint alone
With a deck, a microphone and no budget, PowerPoint will produce a finished file on its own. PowerPoint records narration, animations, pointer movement and slide timings into the presentation itself, and exports the result as a video through File > Export > Create a Video, saved as .mp4 or .wmv. (Source: Microsoft Support). In the newer Microsoft 365 layout the recording tools sit on the Record tab; older versions call it Recording.
What makes the route usable is that what you record is embedded in each slide: if slide 14 has a wrong figure, you re-record slide 14 and export again.
The limit is time. Recording runs in real time: a 20-slide deck with 30 seconds of talking per slide is a 10-minute take, longer once you restart a few slides. Multiply that by twenty titles and an annual revision cycle, and the route that cost nothing to start becomes the reason the refresh never happens.
Real trainings mix the types
Almost no useful training is a single type end to end. A SaaS rollout runs slide-based for the rules, screen recording for the workflow, then slide-based again for the mistakes to avoid. Build the pieces as separate videos, one goal each, as in One goal per video.
Maverick-kunNotice that the pieces you would rebuild most often are the slide-based ones, which happen to be the pieces you can generate from a file.
What training video software does
There is no single piece of training video software. There are kinds of tool, each producing a different part of the result. Rankings compare tools within one kind, so choose the kind first.
| Kind of tool | What it produces | Choose it when | What it does not do |
|---|---|---|---|
| Screen recorder | A capture of the real interface with your voice | Type ④; the interface is the content | Slides or animation; the recording goes stale when the interface changes |
| Video editor | A finished cut from footage, with captions and titles | Types ②, ③ and ⑤ when you film | Anything before you have footage |
| PowerPoint (Record, then Export > Create a Video) | Narrated slides as an MP4 | A deck exists and one person narrates | Narration is recorded in real time, so every revision means re-recording the affected slides |
| Animation tool | Characters and motion graphics | Type ⑥ with time for design | The script and storyboard still come first |
| AI presenter (avatar) | An on-screen presenter speaking your script | Type ② refreshers where accuracy matters more than who speaks | A real person’s credibility |
| AI video generation from documents or scripts | Narrated video with visuals and subtitles from a deck, a PDF or a script | Types ①, ⑤ and ⑥ from existing material; frequent revisions; several languages | Film a physical task; host quizzes or track completion |
| Authoring tool | Interactive modules: questions over video, branching, SCORM packages | The check must sit inside the module | Shoot or generate the footage itself |
| LMS or video host | Assignment, completion records and reports | You need proof that people watched | Make the video |
Four questions narrow the choice down:
- What must the output be? An MP4 for a video host or an intranet page, or a SCORM package that reports a score back to the LMS. The second needs an authoring tool at the end, whatever made the footage.
- How often will it change? A video you revise every year belongs on a route where the fix happens in a document, not in a re-shoot or a re-record.
- How many languages? Each extra language multiplies a filming or voice-over route; it is a setting on a generation route.
- Who will fix it? The person who owns the subject rarely edits video. Choose a route where the correction happens in something they already maintain.
How to make a training video with NoLang
NoLang, from Mavericks, Inc., is an AI video generation service that produces narrated, subtitled video from material you already have. For L&D the case is narrow and common: the compliance deck or the policy PDF on your drive becomes a narrated video without a camera or an editing suite.
- Documents: PDF and PPTX files up to 400 MB, through From document. This is the route for types ① and ⑥, and the one most training teams need.
- Text or a script: paste the content, a scene-by-scene script written with the template above, or a two-speaker dialogue for role-play, through From script.
- A finished video as a template: keep its design and structure and change the topic, through From Official Samples.
Note the division of labor: NoLang produces the video, while assignment, quizzes and completion records come from wherever it is hosted.
Choose From document and attach your deck
On the home screen, click From document, upload the PDF or PPTX you already deliver the training from, and click Complete selection. A deck ordered the way you teach beats a tidied-up summary.
Check the instruction, format and length
The input box fills with an instruction to create an explainer video from the attached material. Choose the format, such as Horizontal (16:9) for a desktop course or Vertical (9:16) for phones, and the Video Duration: Auto, or a target from 30 seconds to 5 minutes. Add what you need to the instruction in plain words, such as “cover every page” or “key points only, for a refresher”.
Set the video language
Open Additional Settings & Attachments and pick one of 34 languages under Video language. Auto decides from your instruction, any reference video and your display language.
Generate the video
Click the arrow button (Generate a video). NoLang writes the narration, builds the visuals and paces the scenes from the deck.
Review, correct and share
In the editor, the Reading Script lists every line of narration. Edit a line, use Pronunciation Correction to set how a name or abbreviation is read while the subtitle stays as written, adjust the pause between lines, then click Confirm with this content and download the file or share its URL.
A deck becomes a narrated training video without a shoot, a voice-over session or editing software, which is what makes an annual revision cycle survivable: next April’s version is a re-generation, not a re-production.
Turn Your Deck into a Training VideoMaverick-kunStart with the deck that has to change for a policy update this quarter. You find out what a re-generation costs at the moment it matters.
Starting from a template
When the structure of a finished video already works, you do not have to rebuild it. From Official Samples on the home screen lets you choose a video and use its design and structure as a template for a different topic. The template attaches to the input box as a Reference Video together with its instruction; replace the instruction with your own, paste the scene-by-scene script you wrote with the template above or attach your deck, and generate. The Create a Video with This Template buttons in the samples below open the same screen.
Quality assurance when you generate training videos with AI
Caution about AI-made video is not irrational. In TechSmith’s 2024 viewer study, 75% of respondents were receptive to instructional video made with the help of AI, but 90% had concerns, the top one being accuracy at 45%. A training video states your rules to the whole company, so the review has to be a written process, not a feeling that it looked fine.
The quality of a generated training video is decided by two things: the material you upload, and the check you run before you publish. The Source & reviewer column of the script template is what makes the fact check fast: every statement in the video has a place it came from.
What to check before you publish
| Check | What to look at | How to fix it |
|---|---|---|
| Pronunciation | Company, product and people’s names; abbreviations read as words | Set the reading with Pronunciation Correction, or rewrite the term in the source the way it should be said |
| Figures and references | Amounts, dates, deadlines, clause and policy numbers | Correct them in the source deck, then generate again |
| Slide-to-narration match | Whether the narration matches what is on screen | Edit the line in the Reading Script, or split the slide |
| Statements not in the source | Anything asserted that your material does not say | Remove it, or send it to the subject owner to confirm and add to the source |
| Length and scene breaks | Whether it runs as one undifferentiated block | Adjust the pauses, or split into several videos |
The rule that keeps this simple: fix facts in the source deck and generate again; fix delivery in the editor. Patching a wrong figure in the narration text leaves it wrong in the deck, and the deck is what next year’s version is built from.
Which trainings not to generate
Two cases. Hands-on demonstration, where the physical motion is the content: film it. And any session where the speaker’s authority is the point: a message from your CEO about a serious incident should have your CEO in it. Everything else, and that is the bulk of what companies deliver, is where generation earns its place.
Training videos made with NoLang
Seven training videos produced with NoLang. The first two are in English and are available as templates; the other five were made for a Japanese audience, so their narration and captions are Japanese, and the same material can be generated in any of the 34 output languages. More examples are in the Video Gallery.
How to report a suspicious email
- How it was made: the layout of an existing security awareness video (a heading, a short explanation and an email screen in each scene) was rebuilt in NoLang and saved as a template, then filled with the script shown in the filled-in example above.
- Where it fits: security awareness for every employee, and as a starting structure for any “spot it, then report it” training.
How to report a suspicious email
Create a two-minute training video for all employees on spotting three warning signs of a phishing email and reporting it, from this scene-by-scene script: one point per scene, a common mistake, a quick check and the next step.
Introduction to generative AI literacy
- How it was made: an existing introductory deck generated as slides with narration over them.
- Where it fits: a first AI session for non-technical departments, or onboarding.
Personal data compliance in recruiting
- How it was made: a two-speaker script generated as a conversation between a senior manager and a junior recruiter, with nobody cast.
- Where it fits: compliance training for HR and recruiting.
Unconscious bias training
- How it was made: built from a deck, with an on-screen instructor character working through examples of how assumptions shift an evaluation.
- Where it fits: appraiser training and diversity education.
Generative AI for business
- How it was made: a slide deck turned into a short narrated video, with no filming and no editing.
- Where it fits: raising AI literacy company-wide as part of a digital program.
Information security training
- How it was made: an avatar presenter delivering the session in lecture format, produced without a shoot.
- Where it fits: security onboarding and the annual refresher.
The session opens confidentiality, integrity and availability the way an instructor would: the same format as type ②, without a studio day.
Create a Video with This TemplateTool operation walkthrough
- How it was made: a screen recording of the real interface, with narration and captions added over it.
- Where it fits: training staff on an internal tool, or turning a written manual into video.
Film it yourself, brief a studio, or generate it?
Steps 2 and 4 come down to one routing question, answered per training, not per company. When a studio is in the mix, its quote is only as good as the brief behind it.
Before you ask a studio for a quote
Studios price what they are told. These are the decisions that change a quote and are cheaper to make before the first call than in the second review round.
- Goal and viewer: the one-sentence learning goal and who watches it.
- Number of videos and length: one video, or a series, and a target runtime for each.
- Type: which of the six, and whether anything must be filmed on your site.
- Source material and subject owner: the documents the content comes from, and who signs off the facts.
- Review rounds: how many rounds are included, and who attends them.
- Languages and captions: which languages, and whether captions and transcripts are part of the delivery.
- Delivery format and host: MP4 files, a SCORM package, or both, and where the videos will be hosted.
- Revisions after launch: who holds the script and the project files, and what a change to one scene costs.
- Deadline: the date the training has to go live, not the date you would like a first cut.
Three routes, compared
| What you are comparing | In-house filming and editing | A production studio | AI generation |
|---|---|---|---|
| Time to a first version | Days, once the shoot is scheduled | 4–8 weeks for a standard project | As soon as the deck is ready |
| Cost of a revision | Re-shoot or re-edit the affected part | Back into the pipeline and billed again | Update the deck and generate again |
| Other languages | A new recording per language | A new session and edit per language | Choose another output language |
| Suits | Demonstrations on your own sites | Brand-facing programs where polish decides it | Compliance, product and process training at volume |
Route by revision frequency: content you rewrite every year belongs on the generation route, filming is for material only you can capture, and a studio is for the few programs where polish decides the outcome. Running all three at once is normal rather than a compromise. Moving the routine bulk in-house is what frees the budget to shoot the two videos that genuinely need a crew.
Maverick-kunDo not decide this for your whole library at once. Decide it for the next video, and let the revision count make the argument.
