Mavericks, Inc., the company behind the Japanese AI video generation service NoLang, has launched a set of offerings designed to help companies of every kind grow revenue and work more efficiently in sales.
In sales, the ability to tailor a proposal to each customer is decisive for raising close rates and deal confidence over time. This solution uses NoLang to turn existing text assets into video in seconds: case study articles published on a website, white papers in PDF or PPTX form, and email newsletters that have already been sent. Instead of a flat read-aloud, the videos can be built as a dialogue between avatars, an objective third-party perspective that reassures viewers and sharply reduces the mental effort of reading long text. Sales teams can then work in a way that fits the characteristics of each individual customer in front of them.
Driving revenue growth and operational efficiency in sales and marketing with the AI video generation service NoLang
NoLang is an AI video generation service that produces a video in as little as a few seconds from text, PDF or PPTX documents, a website URL, or even image, audio, and video files. It is the first service of its kind in Japan, according to the company’s own research. Since its release in July 2024, registered users have passed 150,000, and it is now deployed at more than 60 companies, making it one of the largest generative AI products to come out of Japan (as of December 2025). Mavericks, Inc. is now rolling out NoLang in earnest for sales and marketing work, to raise close rates in sales and to maximize lead generation and nurturing results in marketing programs.
In practice, case study articles and documents on a website become summary videos of those case studies, and regular newsletters or industry news become news videos, generated on the spot. Embedding a case study video in a web page lets visitors who find reading text a burden take in the information passively and in a short time. Time on site naturally increases, which improves how search engines evaluate the page and leads to more search traffic. For newsletters, sending a link to a short video instead of long text that has to be scrolled sparks visual interest, lowers the mental load, and improves click-through and response rates.
Lead generation through white papers has its own obstacle: the wariness that sets in just before a visitor requests the material. With NoLang, a PDF or PPTX can be turned into a digest video of the white paper, or into a social media ad video that drives downloads. Explaining the appeal of the document in advance gives the visitor confidence that the information is useful, dispels hesitation, and helps maximize the conversion rate.
Because these videos can be structured with an objective third-party perspective, such as a dialogue between avatars, rather than a flat read-aloud, they leave viewers reassured and convinced. The immediacy of the process, which takes seconds to minutes from entering text, also suits news distribution where freshness is everything, and speeds up A/B testing to identify the strongest message for social media ads. NoLang turns dormant text assets into video content that produces results without production hours, and gives sales and marketing teams substantial support.
Use case 1: Turning case study articles into video to improve sales results
In sales and marketing today, in B2B and B2C alike, customers care more and more about time efficiency, and long case study articles run the risk of going unread despite the value of what they contain. Visitors leaving a website early, or attachments sent by email that are never opened, are serious losses of sales opportunity.
NoLang addresses this with a Chrome extension. Open an existing case study article in the browser, click the extension, and the AI analyzes the content and generates a summary video on the spot. Dormant text assets are reborn as video content that is easy to watch, with no production hours at all.
Embedding that video in the article increases time on site and contributes to concrete marketing results such as better SEO evaluation and more search traffic. Sharing the video along with the article URL before a meeting or at the closing stage lets the client grasp the key points of the case study quickly, which builds trust in the service and makes the decision easier to accept.
The Chrome extension removes even the work of copying and pasting text into a prompt to create a video, so a salesperson can turn an article into video right where they are, whether or not they have any experience with video production or editing. The generated video is also structured as a dialogue between avatars rather than a flat read-aloud, so the value of the product reaches the customer along with nonverbal nuance that text alone struggles to convey.
Use case 2: Turning newsletters and industry news into video to improve open and response rates
Newsletters and industry news are essential for maintaining customer relationships, but text-centered communication has its limits. Long reports and update notices are often opened without being read to the end. On small screens in particular, long text that requires scrolling is hard to take in and becomes a mental burden, so readers leave before the value that was meant for them comes across.
NoLang answers this by converting the content of existing newsletters and industry news into video immediately. Summarizing information such as this month’s industry trends or a new feature update into a short video and attaching the link to an email draws in people who avoid reading text, and improves click-through and response rates. Delivering video that can be watched regularly without effort keeps the service front of mind, offers a natural way to reach dormant customers and prospects who have put a decision on hold, and creates strong openings for renewed conversations.
Entering the text of a newsletter or industry news item as it is, the AI handles everything from structure and narration to background music and sound effect settings in seconds to minutes. Even for news distribution, where freshness is everything, the video can be produced the same day the news is finished. Text styles and the avatars that appear in the video can also be changed to match a company’s tone and manner, so the style and mood of the video can be adjusted flexibly. Information reaches the audience intuitively through both sight and sound, without damaging the brand image, and customer engagement is maximized.
Use case 3: Maximizing lead generation with white paper digest videos and social media ad videos
In B2B marketing, white papers are an effective way to generate leads, but many visitors who reach the landing page are strongly wary of filling in a form. That psychological resistance becomes the bottleneck, and many prospects leave just before requesting the material. Using NoLang to convert a white paper into a short digest video makes the core of the document visible in advance and communicates clearly why it is worth reading. Video is also easier to absorb than text, so understanding comes intuitively, and the leads that result are of higher quality.
Because NoLang generates a video from a PDF or PPTX in a few dozen seconds, creative A/B testing to determine which message best dispels a visitor’s hesitation can be run at speed. Creating several versions with NoLang and varying the message by visitor makes it possible to identify efficiently which on-site videos and social media ads maximize lead volume. Using realistic AI avatars that give a professional impression, or a dialogue format, produces something other than a simple slideshow: it feels as though a salesperson is guiding the viewer carefully, which strongly supports trust and the motivation to convert.
Outlook
Mavericks, Inc. aims to improve video quality further through more expressive AI avatars and more advanced speech synthesis. Natural dialogue and subtle facial expressions that resemble a real person will make it possible to generate rich content that appeals to the viewer’s emotions, supporting further efficiency and stronger results in sales and marketing.
