Mavericks, Inc., the Japanese company behind the AI video generation service NoLang, is rolling out a dedicated solution for the media and publishing industry. Editors paste in the text of a news story or an older column, and NoLang extracts the key points and generates a video in seconds. Placing that video at the top of the article catches the reader’s attention visually and extends time on site, which in turn improves how search engines rate the page. Distributing the same material to TikTok and YouTube Shorts opens new inbound channels, and features such as AI avatars help publishers keep the credibility their brand depends on while getting more value out of their article archives.
Try NoLangTurning articles into video to maximize time on site and SEO, while growing traffic through new channels and lifting conversions from articles
NoLang is an AI video generation service that produces a video in as little as a few seconds from text, PDF or PPTX documents, a website URL, or an image, audio or video file. According to research by Mavericks, it was the first service of its kind in Japan. Since its release in July 2024 it has passed 150,000 registered users and is now deployed at more than 60 companies, making it one of the largest Japan-born generative AI products in the market as of December 2025. Mavericks is now bringing that solution to media and publishing companies, turning article content into video so publishers can extend time on site, improve their search rankings, and open a new inbound path from social media.
In practice, NoLang can automatically produce the kinds of videos a newsroom can use right away: short videos that convey the main points of a news story or column, step-by-step explainers for recipes or beauty routines, and vertical videos that repackage large archives of older articles for TikTok and YouTube Shorts.
Readers are drifting away from long text and increasingly judge content by how much time it costs them, so a text-only article is easy to abandon. A video at the top of the page gives them a visual reason to stay. That hook pulls readers into the body of the article, extends average time on site, and leads to better search rankings and more page views. Because video raises comprehension and satisfaction, it also improves click-through to e-commerce pages and purchase conversion rates.
To protect editorial credibility, NoLang includes a Dictionary feature that lets publishers specify exactly how technical terms and product names should be pronounced, along with a Real Avatar that delivers the script the way a professional announcer would. Together they prevent the brand damage that mispronunciation causes, and let publishers produce trustworthy video quickly and at low cost, maximizing the value of their existing articles.
Use case 1: Keeping readers who avoid long text, extending time on site, and reaching new audiences with credible video
Smartphones and the shift toward shorter formats have made time efficiency the priority for younger readers in particular, and the resulting reluctance to read long articles, along with the high exit rates it causes, has become a serious problem for media companies. No matter how strong a reported feature or column is, text alone struggles to deliver its value to readers who have no time to read or who prefer visual information.
NoLang addresses this by instantly generating a video that captures the key points of an existing news story or feature column. Publishing that video on TikTok, YouTube and Instagram creates a point of contact with audiences the publisher could not reach before. Placing the same video at the top of the article makes it work as a lead paragraph and pulls the reader in, which lowers the bounce rate, moves readers into the article body, and extends time on site.
The strength of NoLang lies in the features that protect editorial credibility. The Dictionary feature lets editors specify how proper nouns, personal names and technical terms should be read, which is essential for news and specialist articles. That prevents AI misreadings and keeps correction work to a minimum. Adding a Real Avatar that behaves like a professional announcer produces something well beyond a slideshow of images: video with the immersion and authority of a television news segment, produced at scale and at low cost.
Use case 2: Raising purchase intent and conversion rates with video that reaches both eyes and ears, and standing out through avatars
For media and publishing companies that cover practical topics such as recipes, life hacks and beauty routines, text and still images force the reader to work through the article and picture each step for themselves. On top of that reading cost, the fine details of a procedure and the texture of materials are hard to convey. For readers who want information quickly, that friction is a real source of stress and a major cause of early exits.
NoLang converts these practical articles into visual how-to videos from nothing more than the existing article text or a URL. Using the Image Upload feature, publishers can bring in the photos they shot for the article, so even someone with no video production experience can finish a high-quality explainer. Video that reaches the eyes and ears at once and gets the point across even to a passive viewer becomes a strong route to an e-commerce page, something a text article alone could never provide. The result is a natural lift in purchase intent and a significant increase in conversions.
The Create Avatar feature builds an original avatar from a single photo, so publishers can immediately produce video with a face representing the author, without the burden of a shoot or the risk of appearing on camera. That sets the publication apart from its competitors and creates a sense of familiarity and trust that an impersonal slideshow cannot.
Use case 3: Reviving buried archive articles as video assets, and expanding traffic across the web and social media
For media and publishing companies, the archive of articles built up over the years is a valuable asset. Text-based content, however, suffers from high exit rates and short session times. Good feature articles written several years ago, and seasonal information in particular, sink into the depths of the search results and sit idle, never delivering the value they should.
NoLang turns those older articles into summary videos from a URL or the text alone, bringing them back as new assets. Archive articles can be packaged as short videos around a theme, such as “the biggest news stories of the past decade” or “five recommended destinations for the season.” That gives readers who avoid long text the option of watching instead, which extends time on page, improves search rankings, and lifts the number of pages read per visit by leading viewers to related videos.
The greatest strength of NoLang is its production speed and the features built for media operations. One click converts a finished video between a horizontal version for the web and a vertical version for social media. Publishers can improve engagement on their web articles and, at the same time, establish a new inbound channel from platforms such as TikTok and YouTube Shorts without assigning extra resources to it.
What comes next
Mavericks plans to add a feature that pulls the images from an article and uses them automatically as video material, and to work toward fully automated video generation through API integration and similar routes. The goal is a next-generation media experience that combines text and video, an infrastructure that serves both the efficiency of communication and the profitability of the business, and accelerates digital transformation across the industry.
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