NoLang by Mavericks, Inc. Passes 150,000 Registered Users

Mavericks, Inc., the developer of the Japanese AI video generation service NoLang, announced that NoLang has passed 150,000 registered users. In roughly a year since its official release in July 2024, demand for video has grown alongside the spread of short-form video on social media, and NoLang has won support as a tool that removes the traditional barriers of time, cost, and skill. With one-click summaries of web pages through its Chrome extension and fast, low-cost creation of vertical video, NoLang makes video a practical medium for individuals.

How NoLang grew to 150,000 users

As smartphones have become universal and short-form video on TikTok and YouTube Shorts has taken over social media, people have shifted rapidly from reading text to watching video. That shift now matters not only for corporate marketing but also for how individuals gather information and share expert knowledge: 72% of consumers say they prefer video to text¹.

Even so, an expert who wanted to share what they know, or a creator who wanted to produce an explainer, ran into high barriers. Video editing takes time to learn, editing software is expensive, and production eats hours. Information on the web, meanwhile, is still mostly text, leaving busy professionals and specialists without an efficient way to take it in.

Mavericks, Inc. released NoLang in July 2024 as Japan’s first AI video generation service, to solve that problem and let anyone create video quickly and cheaply. It is especially suited to people who were interested in publishing video but gave up for lack of expertise, or who never started because they had no time.

How NoLang is used

Since its official release in July 2024, NoLang has been adopted quickly and passed 150,000 registered users in just one year. More people are using it to publish video on YouTube, TikTok, and other platforms. It has spread fastest as a tool for individual professionals, experts, and creators to gather and share information, and the range of uses is wide. Here are a few examples.

Gathering information with the Chrome extension

The Google Chrome extension turns the web page you are reading, including English-language articles, into a summary video with one click, which makes it an efficient way to take information in. Research results from generative AI can be converted into video as they are, so investigation moves faster.

Explainer videos in specialized fields such as medicine and education

Experts are putting NoLang to work as well. Dr. Atsushi Otsuka converts academic papers and medical information into 30-second short explainer videos with NoLang, and uses them in medical education as preparatory material and as an aid during lectures.

Creating vertical video for social media

Vertical videos on trivia and current affairs, the kind that spread on TikTok and YouTube Shorts, can also be created easily from text. Generated videos are fully editable: caption text and line breaks, fonts, and background animation can all be customized.

What makes NoLang low-cost and easy for beginners

NoLang is built so that individuals with no video production experience can start publishing video on social media right away.

Vertical video generation built for social media

Enter a web page, a PDF, or text, and NoLang summarizes the content instantly and generates a vertical video suited to YouTube Shorts and TikTok. With zero editing experience, users can turn their expertise into video content immediately, which accelerates monetization and branding on social media.

A wide range of avatars for original work

NoLang offers more than 100 avatars in Live2D and PSD formats that users are free to use in their videos. Individuals with no existing assets or materials of their own can publish distinctive video on social media straight away.

What comes next

Mavericks, Inc. will keep improving NoLang and expanding its features, guided by user feedback and by advances in generative AI. At the same time, the company is applying the technical expertise built up developing NoLang to AI systems tailored to the specific operational challenges of individual companies; inquiries are welcome. Through its own AI products, including NoLang and the super-resolution technology Kakudai, Mavericks, Inc. aims to contribute to digital transformation and productivity in Japanese companies, and to their international competitiveness in the age of generative AI.