Mavericks, Inc., the Japanese company behind the AI video generation service NoLang, is beginning a full rollout of the service for the education industry, including cram schools and other private schools. NoLang automatically turns lesson materials and handouts, website content and student success stories into lecture videos for previewing and reviewing class content, as well as promotional videos that can be posted to social media or embedded on a school’s website. The aim is to lower the barrier for students and parents who would otherwise have to read long text, improve comprehension, cut costs by reducing the workload on instructors, and strengthen recruitment by raising inquiry rates.
Try NoLangTurning existing materials into video with NoLang to ease instructor workload while improving both recruitment and teaching quality
NoLang is an AI video generation service that produces a video in as little as a few seconds from text, PDF and PPTX documents, a website URL, or image, audio and video files. According to research by Mavericks, it was the first video generation AI service of its kind in Japan. Since its release in July 2024, registered users have passed 150,000, and more than 60 companies have adopted it, making it one of the largest generative AI products developed in Japan (as of December 2025). Mavericks is now bringing this widely adopted solution to the education industry, specifically cram schools and other private schools, so that video can reduce the administrative load on instructors, improve recruitment through better communication, and raise teaching quality through a standardized video production workflow.
See the automated training video solution Read the guide on how to make training videosNoLang can automatically produce the full range of content that schools need. Announcements of seasonal courses and campaign information become vertical short videos that reach students and parents intuitively on Instagram Reels, TikTok and YouTube Shorts. Existing class handouts and texts become lecture videos that add visuals and narration to deepen understanding during study at home. Long student success stories and instructor profiles, which often go unread, become digest videos that convey the atmosphere and energy of the classroom.
Conventional flyers and text-only web pages set a high barrier for students and parents: readers leave before the details reach them. Video lets viewers take in and understand far more content in far less time than text. That keeps visitors on the website longer, prevents them from leaving, and significantly raises the conversion rate to inquiries and enrollment.
NoLang also addresses the risk that worries schools most, an AI misreading a word. A Dictionary feature lets users register technical terms and personal names in advance. In addition, Real Avatars that behave like actual instructors speak to the viewer, preserving the immediacy of in-person teaching. Together these features let instructors with no video editing skills immediately produce accurate, high-quality video materials at scale and build them into a library, which both standardizes teaching quality that tends to depend on the individual instructor and adds value to the educational service.
Use case 1: Expanding reach to students and parents through social video and advertising for timely recruitment without lost opportunities
In education, and particularly for cram schools and private schools, recruitment for summer and winter courses is a decisive moment for the business. Printed inserts and web pages that simply list text have weak appeal for students who value time efficiency and for parents who gather information on a smartphone in spare moments, and prospects increasingly leave the website before the detailed curriculum or the school’s commitment comes across.
NoLang converts existing campaign copy, past admission results, images and documents into persuasive short videos the moment they are entered. Schools can reach audiences that print and text ads never reached, approaching them visually through video platforms such as Instagram Reels, TikTok and YouTube Shorts, and can also run web and social advertising, which significantly improves the conversion rate from awareness to inquiry and enrollment.
Because staff with no specialist knowledge of video production or editing can create, correct and edit videos intuitively in NoLang, schools can publish videos on time even for seasonal course announcements, where speed matters and information goes stale quickly. Production cost and lead time fall sharply, reach to students and parents expands, and timely advertising without lost opportunities maximizes both enrollment numbers and return on investment for seasonal courses.
Use case 2: Turning class materials into video to reduce instructor workload while improving comprehension and building a library of teaching assets
For today’s students, who are used to short video content, handouts and texts made up only of written information present a psychological barrier and are a major cause of giving up on study at home or believing they have understood something when they have not. With NoLang, existing class handouts and explanatory texts can be turned into video as they are, so instructors can produce lecture videos for previewing and reviewing lessons at scale without spending any time on shooting or editing.
Video materials that appeal to both sight and hearing strongly support students who struggle to read text and raise the quality of study at home, which leads directly to concrete educational outcomes such as higher test scores and admission to a first-choice school. Videos also accumulate as digital assets for the school. Reusing them to follow up with absent students or as material for flipped learning sharply reduces the instructor workload while increasing the value of the service.
NoLang can use Real Avatars that behave like actual instructors, along with natural, expressive instructor-style voices, so students stay focused as though they were receiving one-on-one instruction. To guarantee the accuracy that education requires, NoLang also includes a Dictionary feature. Registering historical terms with difficult readings, technical terms from math and science, or a school’s own coined words in advance prevents the AI from mispronouncing them. On the Business plan, dictionary settings can be shared across the organization, so even when several instructors create materials, the school can immediately roll out high-quality video materials with consistent terminology and consistent teaching quality. Comprehension and satisfaction rise without adding to the instructor workload, the risk of students leaving falls, and building a library of teaching assets makes operations more efficient, balancing educational quality with operational efficiency.
Use case 3: Turning long student success stories and instructor profiles into short videos to build parents’ trust and improve inquiry rates
In education, and especially for cram schools and private schools, admission results and teaching quality are decisive differentiators against competitors. On most websites, however, the student success stories and instructor profiles that convey them are published as long blocks of text. For students and busy parents, the barrier to reading is high, so valuable information is overlooked and visitors leave the site.
Converting this existing text into video with NoLang makes it possible to present results visually and in a short time. A short video that summarizes a long student success story helps site visitors grasp it intuitively and conveys what text alone struggles to communicate, such as an instructor’s enthusiasm and the atmosphere of the classroom. That dispels the anxiety parents feel about whether a school is really the right choice, builds trust and reassurance, and leads to concrete outcomes such as greater motivation to inquire or enroll.
Using the Real Avatar feature built into NoLang, a school can have an avatar resembling an actual instructor or staff member appear and speak to the viewer, adding approachability and persuasiveness. This makes it possible to produce high-quality video content at scale without undermining the credibility expected of an educational institution, keeping visitors on the site and building parents’ trust. It also establishes an advantage while parents are comparing options, significantly raising the conversion rate to inquiries and enrollment.
Outlook
Mavericks will continue to convert the teaching know-how of individual instructors and their past materials into video as a digital asset, further accelerating the standardization of teaching quality and the efficiency of operations in education. Through the democratization of video generation technology, the company aims to help build a learning environment where anyone can access high-quality educational content regardless of place or time.
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