Mavericks Adds AI Avatar Formats and Custom Avatar Creation to NoLang

Mavericks, Inc. (headquartered in Bunkyo City, Tokyo), the company behind the Japan-born AI video generation service NoLang, has started supporting video generation with AI avatars, in addition to the existing PSD and Live2D formats.

The feature automatically generates high-quality videos featuring a company’s own avatars or characters, more than 100 stock avatars available inside NoLang, or a realistic AI avatar that closely resembles the user.

Watching video has become part of everyday life, and demand for video production and distribution inside and outside companies keeps growing. As AI-generated video risks becoming a commodity, NoLang lets each creator stand out by accelerating production with original characters and AI avatars.

Challenges in using video for business

Japan faces not only a falling birth rate but a shortage of specialist talent, so the need for efficiency programs such as DX (digital transformation) and AX (AI transformation) grows every year. Video platforms have also become widespread, and the demand for video in internal documentation and external communication is expanding across every industry and use case.

Even so, many companies give up on using video. The reasons include a shortage of people with video production skills, no operational know-how for producing videos continuously, and rising outsourcing costs.

The talent shortage is especially serious in critical areas such as training videos, where effective employee development is required, and IR videos, where global trust is essential. At a shareholders meeting or an important webinar, production costs concentrate on a few key individuals such as executives, and the result is often in a format that is hard to keep as a reusable asset.

One survey found that scheduling meetings alone takes an average of 26.5 minutes a day, and that 72% of respondents struggle to secure dates¹. Securing time in the schedule of an extremely busy executive is even harder. The average cost of a single video is 924,000 to 1,035,000 yen², which is far from cheap. These problems are difficult to solve with conventional production methods, and they weigh on every company.

Supporting communication with original avatars through the AI video generation service NoLang

NoLang, an AI video generation service used by more than 150,000 registered users, supports a range of avatar formats found nowhere else, plus its own real avatar creation. It removes the dependence on specific individuals and the growing production cost at the root, and makes video production and distribution more efficient across the business.

Filming and voice recording at a partner studio in Tokyo produces an AI avatar that reflects the user’s own appearance and voice.

Companies, local governments, and individuals can also bring the avatars and characters they already own, or immediately use the more than 100 avatars available inside NoLang, the largest selection in the industry.

In other words, uploading a variety of source material to NoLang is enough for a beginner to produce the video they want. The interface and the surrounding features are designed so that people with no video production experience can get started. (Uploaded material is never used for training.)

Main features and benefits of the NoLang avatar function

Feature 1: Support for a range of avatar formats, including Live2D and PSD

Design assets that already exist as Live2D or PSD files, whether they belong to a company, a local government, or a streaming character, can be used immediately as the “face” of a video. Existing IP and character data can be used as they are, with nothing wasted. This is difficult with comparable solutions from other vendors and is a benefit unique to NoLang. Even without an existing avatar, more than 100 avatars inside NoLang are free to use, so small and medium-sized companies that cannot budget for avatar creation can start the same day.

Feature 2: Building and using a dedicated real avatar

For companies that want a dedicated avatar, NoLang can build a real avatar with voice that closely resembles an executive or an employee. Anyone can then easily create high-quality video that is indistinguishable from an in-person appearance, without anyone showing their face on camera. For a listed company in particular, multilingual IR communication delivered by an executive avatar is the shortest route to reaching overseas investors quickly and strengthening the corporate brand. Please get in touch for details.

Feature 3: Applicability to every business situation

From formal IR to casual internal education, the most suitable avatar can be selected for the situation and the goal, maximizing the range of video use. A real avatar suits IR and earnings briefings, where credibility matters, while a character avatar suits internal training and manuals, where approachability matters. This flexibility is the main reason customers choose NoLang.

Outlook

Mavericks, Inc. will continue to advance what avatars can express, aiming to build a foundation that transforms every kind of corporate video communication. The company will make avatar emotions and gestures more sophisticated, and through the AI video generation service NoLang, use AI to maximize the value of the people who are a company’s real asset, supporting internal and external communication as the number one solution.