Mavericks Launches the NoLang API for Embedding AI Video Generation

Mavericks, Inc., the company behind NoLang, Japan’s first AI video generation service, has made the NoLang API generally available. The API lets any external service or in-house system embed video generation. Teams can connect NoLang to their own workflows and turn sales materials and PR assets into videos directly from their internal environment. NoLang can also retain video settings, so recurring work such as sales and PR video production stands to cost far less. Companies avoid the risk of building their own video generation stack and cut production costs to roughly one tenth of what outsourcing costs, adding new value to their own systems.

Background and challenges

Improving customer experience (CX) and streamlining operations are at the core of digital transformation for companies today. Embedding video in internal portals, e-commerce sites, and customer-facing apps is becoming standard practice, as a way to raise engagement and stand out from competitors. Websites with video hold visitors an average of 88% longer¹, which lifts engagement. Live commerce reaches conversion rates of up to 30%, said to be as much as ten times that of ordinary e-commerce². This shift toward using video and live streaming to raise the value of a service is expected to accelerate across every industry.

Against that rapidly growing demand, the traditional bottlenecks remain: high outsourcing costs and long production lead times. And even when a company wants to solve those production problems with AI and embed video generation directly into its own service, building it from scratch is a very high technical hurdle.

NoLang API is now generally available

To address these challenges, Mavericks, Inc. has made the API for NoLang, Japan’s first AI video generation service, generally available. The NoLang API lets external web services and companies’ internal systems integrate the automatic video generation capability of NoLang with minimal development effort. That makes it possible to automate a wide variety of video production: a video for each blog or owned-media article, a promotional video for each product, a video for each customer in sales and customer success, or videos for internal use and training. This kind of automation reworks how existing operations are run and creates new value.

Videos generated this way are not used only once. They accumulate as permanent digital assets for the company. Training videos and knowledge-sharing videos in particular become intellectual assets that let individual skills and know-how be shared and passed on across the organization, strengthening the foundation for sustained growth. Companies can offer the latest AI video generation to their customers and employees as part of their own service, without taking on the risk and cost of in-house development. The result is production costs at roughly one tenth of conventional outsourcing.

Industry solutions built on the NoLang API

The NoLang API accepts a range of input formats, including text, documents such as PDFs, audio (wav/mp3), and video (mp4), and generates the video best suited to the industry and purpose. The following are solutions by industry.

Manufacturing and heavy industry

Connect the API to an internal technical portal or a manual management system. Upload a PDF operating manual for a machine and the system automatically generates a multilingual training video inside it. This supports smooth transfer of technical skills to younger employees and keeps information about site conditions within the company’s own system, reducing training costs and preventing knowledge from becoming siloed with individuals.

Finance, IR, and corporate

Connect the API to an IR site or an investor relations portal. Upload earnings presentation materials or IR information and the API turns them into video immediately for publication on the site. That enables fast disclosure in every kind of PR activity, in Japanese, English, and other languages, reaching audiences from individual investors in Japan to institutional investors overseas. PR videos featuring 3D avatars of company executives are also possible, which can support preparation for shareholder meetings.

Travel, tourism, and food service

Connect the API to a reservation site or a promotion management system. Daily promotions and tourist information in PDF form can be generated automatically as multilingual video assets, in English for example, establishing a competitive advantage in attracting inbound visitors. Enter the timeline of an experience tour as text and a PR video conveying its appeal is generated on the spot and can be posted to the reservation page immediately.

What comes next

Mavericks, Inc. will continue to expand the NoLang API, adding supported avatars and speech synthesis models among other capabilities.

Through the AI video generation service NoLang, the company aims to make video production part of the social infrastructure and to contribute to digital transformation and better communication at companies of every kind.