Mavericks Adds 18-Language Support to NoLang, Automating Overseas Video Production

Mavericks, Inc. (headquarters: Bunkyo City, Tokyo; CEO: Shota Okuno), the Japanese company behind the AI video generator NoLang, has released a multilingual video generation and conversion feature that covers 18 languages, built to support the PR and marketing work Japanese companies do as they expand globally. With this release, existing Japanese materials and product catalogs, or Japanese videos already created in NoLang, can be turned into videos in English, Chinese and other languages automatically with a single click. This removes the cost and delay that translation and voice talent used to add to overseas video production, and makes fast global test marketing and channel expansion possible at a cost of tens of yen per video.

Demand for overseas marketing keeps rising, but limited in-house resources keep the cost high

Japanese companies have been expanding abroad at an accelerating pace: in manufacturing, the overseas sales ratio reached a record 40.0% in 2023¹. As that happens, it matters more every year to communicate the appeal of a product or service to customers in overseas markets and to support them well after purchase.

Video has become a standard part of corporate marketing, and video content — said to be about nine times more memorable than text² — is now essential for conveying complex product features and brand image intuitively. The bar rises sharply, however, once that video has to serve overseas audiences in English, Chinese and other languages. A conventional production flow adds three steps on top of the domestic production cost: specialist translation, arranging a voice talent, and creating subtitles. Outsourcing those steps can multiply the cost several times over, and coordinating everyone involved stretches the schedule.

As a result, companies with limited budget or staff often could not start on overseas video at all. Even those that did frequently missed the moment — a product launch or a short campaign, where freshness of information decides the outcome — because they could not publish a video quickly, and valuable business opportunities were lost.

The multilingual features of the AI video generator NoLang give overseas PR and marketing a significant boost

To address these problems in overseas PR and marketing, NoLang, the AI video generator developed in Japan, has received a major feature update. It now supports 18 languages including English, Chinese, French and Spanish, so that even a beginner with no specialist knowledge can create videos for overseas audiences.

The update makes it possible to build a video from a Japanese product catalog or sales document in which AI explains the product’s features and benefits with narration in another language. UGC-style videos built on customer reviews can also be generated in multiple languages for overseas audiences.

A further addition generates a multilingual version of a video instantly with a single button. Videos created in Japanese in NoLang in the past can therefore be localized with one click.

Build marketing videos for overseas customers from Japanese product documents and review-site comments, and expand distribution channels

Creating a multilingual video in NoLang is straightforward.

① Select “New video”

② Select the language button in the video settings area³

③ Select the language of the video to generate

④ Enter a prompt or upload a document, then select the generate button

With the functionality added in this update, existing Japanese product catalogs and sales documents become the basis for product demo videos and sales videos in which AI narrates the features and benefits in English, Korean, Chinese and other languages. Japanese documents that already exist inside the company are enough to produce a sales video for a global audience. Staff without language skills or specialist video editing experience can produce high-quality multilingual content in-house from their desks, which keeps outsourcing costs down while sending a consistent brand message worldwide. The result is more distribution channels at low cost, wider product awareness, and higher sales.

User-generated content such as social media posts and review-site comments, as well as text-based case studies, can also be converted into interview-style videos in which AI avatars talk to each other. That produces trustworthy content at low cost and gets the most out of material a company already has, cutting the cost of marketing content production and increasing sales at the same time.

Converting videos made in NoLang into other languages makes overseas marketing low-cost and low-risk

NoLang can also take a product introduction video or promotional video already created in the tool and generate a multilingual version instantly with a single button.

Here is how to convert the narration and subtitles of a video that has already been created.

① Open the viewing screen of a Japanese video created in NoLang and select the button for converting aspect ratio and language

② In the settings screen that opens, choose the target language from all 18 languages³

③ Select the generate button and wait a short while; the video in the selected language is finished automatically

Using this feature in NoLang for marketing brings three benefits.

1. Maximize marketing channels

As long as a Japanese video exists, even a beginner with no video editing knowledge can create a version for overseas audiences. Marketing channels across YouTube Shorts, TikTok, Instagram Reels and other platforms in many language regions can therefore be expanded all at once with little effort.

2. Fast global test marketing at a cost of tens of yen per video

NoLang produces a video for an extremely low cost of tens of yen per video. That makes it possible to test comprehensively which national markets respond best to a product, without a large budget. Promising markets with the greatest sales potential can be identified quickly at minimal cost and risk, which makes overseas expansion efficient.

3. Find the winning pattern in each country with country × message A/B testing, at low cost and low risk

Testing can go further than simply observing how each country responds. Producing multilingual versions of different types of marketing video — one that emphasizes functionality and one that appeals to emotional value, for example — supports detailed A/B testing of which message resonates most in a given country. Global marketing strategy can then be planned on solid data, quickly and cheaply, cutting cost while raising overseas sales.

Outlook

Mavericks, Inc. plans to strengthen multilingual support in NoLang further and to add other major languages in stages. Through the development of advanced AI products including the real-time AI video generator NoLang, the company aims to remove language barriers around the world and to support the global marketing activities and productivity of Japanese companies.