Mavericks, Inc., the company behind NoLang, one of Japan’s largest AI video generation services, has begun a full-scale rollout of the product for the real estate industry, helping companies strengthen web marketing and streamline sales and customer-facing work. NoLang generates a video in as little as a few seconds from text, PDF documents or a website URL, and was the first service of its kind in Japan according to research by Mavericks. Since its release in July 2024 it has reached 150,000 registered users and 60 corporate customers as of December 2025. With this solution, real estate companies upload existing property documents or listing information from their own site and NoLang automatically produces property explainer videos and vertical PR videos for social media, supporting sales standardization, SEO and social media marketing.
NoLang supports video adoption in the real estate industry
NoLang is an AI video generation service that produces a video in as little as a few seconds from text, PDF or PPTX documents, a website URL, or even image, audio and video files. It was the first service of its kind in Japan according to research by Mavericks. Registered users have passed 150,000 since the release in July 2024, and more than 60 companies now use it, making it one of the largest generative AI products developed in Japan1.
Mavericks is now rolling out NoLang for the real estate industry, so that video can strengthen web marketing and improve conversion rates by making sales and customer-facing work more efficient.
Video introductions make visible what floor plans and still photos struggle to convey: the depth of a room, how people move through it, and the light and atmosphere of the space. When customers understand a property this clearly, they can picture living there, which prevents the mismatch between expectation and reality that often appears during a viewing. That translates directly into higher conversion rates and shorter sales cycles. NoLang also lets a company standardize and automate the kind of high-quality explanation that only its best salespeople give. Explanations no longer depend on an individual’s experience or skill, so every customer receives the same convincing property proposal regardless of who is assigned to them.
For web marketing aimed at acquiring and nurturing prospects, NoLang is equally useful for article summary videos and vertical short videos. With the Chrome extension, a single button in the browser turns a company blog post into a video, so existing content can be reused with almost no effort. The custom avatar feature lets a company use its own original character or a lifelike avatar as the presenter, which differentiates its videos from competitors and makes the message easier to remember.
Because no specialist skills are needed and videos can be produced immediately and in volume, companies can keep publishing fresh information continuously. This reduces dependence on property portal sites, improves SEO evaluation and significantly strengthens traffic to a company’s own website.
Use case 1 (marketing and SEO): Turning blog posts and columns into videos
Many real estate companies publish blog posts and columns about the appeal of a neighborhood, tips for finding a home, or explanations of industry terminology, and use them for SEO to reach potential customers. Text-only articles, however, are easy to abandon and are often not read to the end, and younger readers in particular are moving away from long-form text, so a different way of delivering information is needed. Turning these articles into videos with NoLang and embedding them in the article increases the time users spend on the page, which can improve SEO evaluation and bring in more potential customers. The videos can also be distributed on Instagram, X (formerly Twitter) and other social platforms, opening acquisition channels beyond search and strengthening digital marketing as a whole. With the NoLang Chrome extension in particular, a company can open its own blog post in the browser and generate an explainer video summarizing the article with a single click, turning a large archive of past articles into video content with almost no work.
Use case 2 (sales efficiency): Automating property explanations
Until now, detailed specifications, contract terms and information about the surrounding area have typically been explained face to face, by a sales representative, to each customer in turn. This requires the representative to stay with the customer throughout, and the quality of the explanation varies with their knowledge and skill, which can affect conversion rates. With NoLang, a company simply loads property documents (PDF or PPTX) or property information in text form, and the AI automatically generates an explainer video that covers the details and appeal of the property in full. Companies can send it to customers before they visit, or play it on digital signage in the store that customers can watch and operate freely. This cuts the time representatives spend explaining while giving every customer the same high-quality property introduction. NoLang also includes more than 100 avatars as well as real avatars that closely resemble actual people. A trustworthy real avatar presenting in place of the sales representative is more persuasive than an impersonal slideshow, which helps raise conversion rates.
Placing the finished videos on the individual property pages of listing portals works the same way as turning blog posts and columns into video: it supports SEO and further strengthens web marketing.
Use case 3 (awareness): Mass-producing vertical short videos
Now that people routinely gather information on social media, building awareness through vertical short videos on platforms such as TikTok, YouTube Shorts and Instagram Reels has become essential to marketing. But the videos that do well in this format, such as “three recommended properties under X yen a month” or a room tour, require specialist skill and time to shoot and edit. For many real estate companies, posting on-trend videos continuously between other work is a high hurdle.
With NoLang, entering a prompt such as “Create a video introducing three recommended properties under X yen a month in this city” is enough for the AI to produce a vertical video ready to post on social media. Uploading a company’s own property images produces videos tailored to that company. The avatar creation feature can turn a mascot character illustration or a single photograph of a sales representative into an anime-style avatar that moves within the video, giving the videos a distinctly original feel. Because staff with no experience in shooting or editing can produce videos quickly and in volume, companies can post consistently on social media and accelerate both awareness and customer acquisition.
What comes next
Mavericks will continue to expand the features of NoLang so that companies can create higher-quality and more compelling videos for the real estate industry. The company aims to use technology to change the quality and clarity of real estate information, and to contribute to productivity across the industry.
Footnotes
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As of December 2025. ↩
