Mavericks, Inc., the company behind the video generation AI NoLang, has added Dutch and Malay to the video generation feature of NoLang. Selecting either language from the language menu produces a video with narration and subtitles in that language, generated straight from Japanese documents, and the running time is adjusted automatically to the speaking rate of each language. For companies that want to strengthen IR communication, e-commerce or onboarding for the Netherlands and Malaysia, this offers a way to produce video without going through a translation agency or a voice-over recording.
Create a Video with NoLangMore than 700 Japanese sites in the Netherlands, and e-commerce growth in Malaysia, raise demand for local-language video
According to the Japan External Trade Organization (JETRO), Japanese companies operate more than 700 sites in the Netherlands, a figure that has nearly doubled over the ten years since 2014, making the country an increasingly prominent destination in Europe. The Netherlands is also chosen as a European headquarters location1, and for the companies based there, whether IR information and product or service introductions can be delivered in the local language, Dutch, has become an important factor in building relationships with local employees, business partners and investors.
Malaysia’s e-commerce market, meanwhile, continues to grow steadily and is expected to keep growing at a high rate. Against that backdrop of strong digital demand, Malaysia is a multi-ethnic, multilingual society with Malay as its national language, and a market characteristic has emerged in marketing and e-commerce: alongside English and Chinese content, messaging in Malay affects how well a brand reaches local consumers.
Survey data makes clear that the language barrier bears directly on purchasing behavior and comprehension. A study by CSA Research (Common Sense Advisory) covering 8,709 consumers in 29 countries found that 76% want to buy products with information provided in their own language, and that 40% will not buy from sites available only in other languages2. Even across regions and cultures as different as the Netherlands in Western Europe and Malaysia in Southeast Asia, the importance of local-language content is a shared issue. Yet localizing videos and documents one by one through a translation agency or a narration recording session is costly in both time and money, and in practice that becomes a barrier to rolling out several languages and several markets at once. With this in mind, Mavericks, the company behind the video generation AI NoLang, is working to expand the range of supported languages further, aiming at a multilingual video generation environment that does not depend on outsourced translation or narration recording.
NoLang video generation now supports Dutch and Malay
With this update, two languages have been added to the video generation feature of the video generation AI NoLang: Nederlands (Dutch) and Bahasa Melayu (Malay).
Using them is straightforward. In the language menu on the video generation screen, select Dutch or Malay as the language to generate in, and a video narrated by an avatar is created in that language.
Whether the task is an IR video for a site in the Netherlands or a product introduction video for e-commerce in Malaysia, the script and documents stay as they are and only the language setting changes.
This language menu is shared across every video generation mode NoLang supports, including text input, PDF documents and audio files, so work on videos for the Netherlands and Malaysia can start without any change to the familiar workflow.
Upload a Japanese document and a Dutch or Malay video is ready
NoLang generates avatar videos automatically from a range of input formats: text input, questions and instructions, documents such as PDFs, and audio files or videos with audio. Select Dutch or Malay as the output language, and a video with a script, narration and subtitles in that language is generated from the Japanese script or document.
The newly added Dutch and Malay are also supported in the video generation modes that take a PDF as input: Present documents, Summarize documents and Analyze materials. Uploading an existing Japanese document such as a financial results deck or a product brochure yields an explanatory, summary or analysis video ready to use in the Netherlands and Malaysia.
Videos that have already been generated can also be converted to Dutch or Malay in one click, using the conversion button on the viewing screen. There is no need to rebuild a video already made in Japanese; existing video assets can be carried straight into a multilingual rollout.
Subtitles and speaking rate, both optimized for Dutch and Malay
Care has also been taken over how the generated videos read on screen. The subtitles shown in a video use fonts that cover the Latin script used for Dutch and Malay, so characters display correctly without dropping out or breaking.
NoLang also has a mechanism that, at generation time, adjusts the playback length of the narration and the expected running time of the video according to the standard number of characters per minute in each language, and that feature now covers Dutch and Malay as well. Because playback length is adjusted with the differences in character volume and word grouping between languages taken into account, unnatural dragging or rushed delivery is avoided, and narration and subtitles run at a natural pace.
IR video, cross-border e-commerce and onboarding: three use cases
With Dutch and Malay support, videos matched to the characteristics of each market can now be created in NoLang right away from Japanese documents already on hand.
First, for companies that operate in the Netherlands as a European headquarters, uploading financial results materials or investor presentations and selecting Dutch as the output language produces IR and explanatory videos for local shareholders, business partners and investors. Existing product and service brochures can likewise be localized as introduction videos with Dutch narration and subtitles. There is no need to arrange outsourced translation or a narration recording each time, so videos can be prepared quickly as the underlying documents are updated.
Second, in cross-border e-commerce aimed at the Malaysian market, entering existing materials such as product specifications or catalogs produces product introduction videos with Malay narration and subtitles. A further strength is that these can be deployed directly to the places where local consumers are addressed, such as product pages on an e-commerce site or social media advertising.
Third, onboarding materials for local employees and business partners can be handled the same way: upload an existing Japanese manual or guide, switch the output language to Dutch or Malay, and it works as a multilingual onboarding video. Information that was buried behind the language barrier now reaching people in their own language is a meaningful change for both the companies expanding abroad and the local communities they work with.
Looking ahead
Mavericks will continue to expand support for languages users ask for and for the native languages of foreign communities growing rapidly in Japan. As an infrastructure for multilingual video production centered on Japan and Asia, the company will keep supporting communication that crosses the language barrier.
Footnotes
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Japan External Trade Organization (JETRO), “Japanese companies continue to expand into the Netherlands; the Japanese Chamber of Commerce and Industry in the Netherlands passes 400 member companies” (in Japanese) (Japanese companies operated 701 sites in the Netherlands as of October 2024, nearly double the number ten years earlier in 2014) ↩
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CSA Research, “Can’t Read, Won’t Buy” (72.1% of consumers said they spend most of their time on websites and content written in their own language) ↩
