NoLang Expands English Video Templates for Overseas PR, Marketing, and Support

Mavericks, Inc. (Bunkyo-ku, Tokyo; Representative: Shota Okuno), the company behind the Japan-born AI video generation service NoLang, has expanded the template library of NoLang to support PR, marketing, and customer support activities for companies expanding overseas. With this update, a company can create an English product introduction video simply by feeding in Japanese product materials or articles, and can just as easily generate English FAQ videos from the Japanese FAQ on its e-commerce site. Companies can now announce new products and campaigns to overseas markets immediately, and greatly strengthen customer support for overseas customers.

The growing need for PR videos aimed at overseas audiences

Japanese companies have been expanding globally at an accelerating pace. In manufacturing, overseas sales reached a record high of 40.0% of total sales in 2023¹. As that share grows, it matters more every year that a company can communicate the appeal of its products and services to customers in overseas markets and support them well after purchase.

Against that backdrop, video has become a standard part of corporate marketing. Video content is said to be roughly nine times more memorable than text², which makes it an essential way to convey complex product features and brand image intuitively.

The bar for using video, however, rises sharply once the audience is overseas and the language is English. A conventional production flow adds three steps on top of the cost of a domestic video: professional translation, hiring an English narrator, and producing English subtitles. Outsourcing those steps not only multiplies the cost several times over compared with a domestic video, it also stretches the schedule because more parties have to be coordinated.

As a result, companies with limited budgets and resources have found it hard to start producing videos for overseas markets at all. Even those that did often could not publish a video quickly at the moments when freshness matters most, such as a new product release or a short-term campaign, and lost valuable business opportunities as a result.

NoLang generates English PR videos from Japanese materials and text, instantly

To solve these problems in overseas PR, marketing, and customer support, NoLang, the Japan-born AI video generation service, has expanded its templates for English videos.

With this update, a company can automatically generate product demo videos and sales videos in which AI explains product features and benefits with English narration, based on Japanese product catalogs and introduction materials. From a white paper, NoLang can generate an introduction video that conveys the key points of the document and the reasons to download it, strengthening lead generation and nurturing around white papers. In customer support, NoLang generates Q&A support videos in which an avatar answers clearly, based on the frequently asked questions received from overseas customers and their answer text, easing customer concerns before purchase.

NoLang can also automatically summarize existing blog articles on an owned media site and generate English summary and explanation videos that highlight the important points. In addition, user-generated content such as social media posts and review-site comments, as well as text-based case studies, can be converted into interview-style videos in which avatars talk with each other, producing credible content at low cost and maximizing the value of content a company already has.

This cuts video production costs, which previously ran from several hundred thousand to several million yen because they depended on outsourcing and specialist staff, to less than one tenth. No specialist video skills are required, so marketing staff themselves can create English videos anytime, by anyone, and immediately. That allows fast product launches into overseas markets and better customer support experiences.

The changes NoLang brings to overseas PR, marketing, and customer support

The template feature of NoLang delivers two concrete benefits for overseas PR, marketing, and customer support.

Stronger and more consistent corporate branding through avatars

NoLang offers more than 100 avatars, and a company can also use design assets it already owns, such as Live2D or PSD files, as the face of a video right away. Avatars in the style of Japanese anime characters, which are popular overseas, can be used as part of a marketing campaign. Because no specialist knowledge of avatars in video is needed, companies can strengthen their branding and keep their image consistent.

Low-cost test marketing

Conventional video production, starting at several hundred thousand yen per video, makes return on investment hard to estimate and has been a significant barrier to committing an initial budget to overseas test marketing. NoLang reduces that initial investment to less than one tenth and makes a low-risk “try it first” approach possible. For a few tens of thousands of yen per month, a company can generate unlimited English videos with several different messages and run rapid A/B tests, taking a flexible, agile first step into global marketing at low cost without missing the moment when information is still fresh.

What comes next

Mavericks, Inc. plans to further strengthen the multilingual support of NoLang and to expand coverage beyond English to other major languages in stages. Through the development of advanced AI products such as the real-time AI video generation service NoLang, the company aims to remove language barriers worldwide and to support the global marketing activities and productivity of Japanese companies.