Mavericks, Inc., the Japanese company behind the AI video generation service NoLang, has begun a full rollout of the service for the restaurant and service industries. Since its release in July 2024, NoLang has passed 150,000 registered users and 60 corporate customers (as of December 2025). The service addresses problems that stores and chains face every day: a worsening labor shortage, rising personnel costs, and missed opportunities to build brand awareness and attract customers through social media. NoLang automatically generates customer-service and hygiene manuals, multilingual training videos, and vertical promotional videos for social media from material companies already have, such as manual documents, PDF and PPTX files, and illustrations of original characters. The resulting videos help stores cut costs by running more efficiently and lift sales by reaching more customers.
Strong support for video on the front line of the restaurant and service industries
NoLang is an AI video generation service that produces a video in as little as a few seconds from text, PDF or PPTX documents, a website URL, or image, audio and video files. It was the first service of its kind in Japan, according to research by Mavericks, Inc. Since the July 2024 release, registered users have passed 150,000, and more than 60 companies now use it, making NoLang one of the largest Japanese-developed generative AI products in use at Japanese companies (as of December 2025). Mavericks, Inc. is bringing that same solution to the restaurant and service industries, where video can reduce the cost of running a store and strengthen the communication that drives visits and sales.
The videos NoLang can produce for these industries cover the full range of daily needs: video manuals for customer service and hygiene management that show how to greet guests or wash hands correctly; multilingual training videos that take existing Japanese material and explain it in English and other languages for non-Japanese staff; and vertical promotional videos for YouTube Shorts, TikTok and Instagram, in which a store’s own original avatar introduces store information, daily specials and campaigns.
See the training video automation solution Read the guide to making training videosVideo is retained better than text, and it conveys the gestures and nuances of customer service that words alone struggle to describe. Training non-Japanese staff in their own language leads to deeper understanding and a faster path to full productivity. Together, these effects raise and standardize the quality of employees’ work, which in turn reduces training costs and personnel costs.
With vertical promotional videos, an avatar unique to each store presents the daily menu or a campaign, which makes the branding distinct from competing stores. Because a video is created as soon as the text is entered, stores can keep publishing fresh, high-quality videos without adding work. This significantly strengthens a store’s reach and its ability to attract customers, and it supports higher sales.
Use case 1 [Talent development]: Video-based store training that standardizes service quality
In restaurants and other service businesses, the range of skills employees must learn is extremely wide. It goes well beyond food hygiene management (including HACCP compliance) and customer-service conduct to cover daily operations, register and terminal handling, trouble response, and opening and closing procedures. Turning all of this into video with NoLang means every employee receives the same training. That removes the variation that comes from each trainer’s own skill level and raises and standardizes the quality of employees’ work.
Realistic AI avatars that behave like real people, and instructor-style voices, are both available in NoLang, and they create the sense that a trainer is speaking directly to the viewer. That keeps employees focused and improves retention compared with a text-only manual.
NoLang also includes a Dictionary feature that lets you specify how words and sentences in a video should be read aloud. Register product names with unusual readings, or the names of equipment used on the job, and the AI reads them correctly, which removes the need to fix pronunciation afterward. On the Business plan the dictionary can be shared across the company, so a single setup carries over even when the person in charge changes or new staff join.
Use case 2 [Multilingual support]: Multilingual training videos that strengthen education for non-Japanese staff
As the working population shrinks and personnel costs rise, restaurants and service businesses are hiring non-Japanese staff at a rapidly growing rate. With NoLang, entering an existing Japanese work manual or text is enough: the AI translates it automatically and immediately produces training videos in English and other languages. Non-Japanese staff understand their work better, and the quality of that work improves.
Editing after a video is finished is also straightforward in NoLang. When a store changes a rule or improves an operation, the video can be corrected immediately so the whole store works from the latest information.
Use case 3 [Customer acquisition and promotion]: Vertical videos that accelerate social media reach
In an era dominated by social media, vertical short videos on Instagram Reels, TikTok and YouTube Shorts are essential for restaurants and service businesses that want to reach Gen Z and inbound visitors. Making videos that actually bring customers in, however, requires specialist shooting and editing skills and a great deal of time. Posting consistently between busy store duties is difficult, and accounts often end up going stale.
With NoLang, uploading the text of a daily menu or campaign announcement, or product information and photos, is enough for the AI to generate a high-quality promotional video. Employees with no video production experience can therefore keep an account running continuously, which drives awareness and store visits.
NoLang supports vertical video generation as standard, the format that dominates social media. Its Create Avatar feature lets a store build an original avatar of its own and use it across its videos, which differentiates the store from competitors and keeps its branding consistent and stronger. The Template feature, in which text styles, layout, background music and avatars are already configured, also makes it easy to create videos with AI even without experience using generative AI tools.
Outlook
Mavericks, Inc. will continue to expand the capabilities of NoLang with the aim of becoming the infrastructure for video in the restaurant and service industries. Rather than remaining a simple video creation tool, development will focus on more expressive AI avatars and stronger multilingual support, so that companies can create high-quality video at low cost and in a short time.
